We’re incredibly proud to announce the launch of i2i Australia led by a treasured friend and former customer of i2i HQ, the sensational Mr Michael McDade.
Meet Michael…
“After 17+ years as Sales Director for one of the UK’s most successful O2 franchises, I made the move to Australia in December 2024 — and brought something powerful with me.
At Communications Plus we built a culture of high performance, structure, and belief — winning:
🏆 Franchise of the Year (multiple times)
🏆 Franchise of the Decade
🇬🇧 2× “1000 Companies to Inspire Britain”
👑 Queen’s Award for our sales structure
🥇 Investors in People Gold & Platinum (twice each)
But the real game-changer?
A behavioural coaching programme with i2iHQ . It was WOW!
It changed how I led — and how I lived.
I went on to become one of the few certified i2i coaches globally, delivering that same transformational programme for close to 10 years.
Now I’ve taken the leap to lead i2i Australia as Commercial Director.
We’ve helped people in 27 countries — but here in Australia, we’re just getting started. I’m bringing a world-class high-performance coaching framework to businesses across Australia’s East Coast. i2i has been used in over 27 countries across elite sport, business, and education, helping individuals and teams redefine leadership, strengthen culture, and achieve lasting change.
Our approach is science-backed and psychology-driven, equipping leaders and teams with the tools to:
✅ Enhance decision-making & leadership impact
✅ Develop resilience & mental agility
✅ Build high-performance cultures that thrive under pressure
✅ Drive sales effectiveness & emotional intelligence
If you’re looking to elevate leadership, enhance team culture, and drive high-performance thinking in your business, let’s connect.
This isn’t just training.
It’s performance thinking, emotional intelligence, belief, culture, structure — coaching that sticks.
📍 Based on the Gold Coast
Now working with leaders, teams, schools, athletes and organisations ready to think differently.
Let’s connect. I’d love to share how i2i can support your people and your performance.”
+61 494 305 402