Elite Sport

Person 1st – Athlete 2nd

The i2i Elite Sports Performance Team are experienced in both individual and team disciplines at the highest level. Since 1998, clients have included 4 English Premier League Teams, 6 Premier League academies, 4 International Cricket Teams, 2 County Cricket Teams, Champion golfers on the European Tour, Rugby League’s Super League Winners and numerous members of Team GB for the 2012 London Olympics.

The unique i2i approach of ‘Person 1st, Athlete 2nd’ encompasses the entire support culture of an athlete’s life, from sporting performance to relationships, health and work-life balance. The i2i team work alongside our clients, providing elite level support that enables them to take control of their sporting performances and their personal lives.

Our experience has been crafted over many years of consultancy and academic study, helping individuals and entire organisations, with many different challenges. Whether it’s taking on the best of Europe in the Champions League, becoming World Number One in Test cricket, or winning the British Open Championship, i2i have shown that we have the ability to proactively support our clients in meeting these challenges head on.

On and off the field, up and down the organisation, the i2i Team will assess every element of your unique situation and create a solution that will lead to success.

The sharing of best practice between Corporate and Sports Organisations is becoming more and more prevalent. With over twenty years experience with corporate clients, i2i can provide elite sports executives and managers, clubs and organisations with unique insights into the practices and philosophies of market leading businesses.


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