Just before the greatest show on Earth starts this weekend, I thought a quick reflection on what it takes to be a champion and what's needed achieve a dream. I think the best way to describe the requirement to win a gold medal at the Olympic games is 'Eyes on the...

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The Office Olympics

At i2i, we work with sporting clients all over the world, helping them to understand the psychological strategies that lead to success. Working with a number of GB athletes ahead of this year’s Olympic Games, we have seen firsthand the mental toughness, motivations,...

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W Clement Stone Day

4th May is a special day on the i2i calendar, it's W. Clement Stone day. Mr Stone was introduced to i2i by his former personal executive assistant, Art Niemann. Mr Stone and Art retired on the same day after twenty one years of working together. Mr Stone taught us...

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